About us
We each spent over a decade doing your job. Now we build the systems behind it.
We're Amy and Elise, sisters from Melbourne with more than 20 years in bridal between us. We build brands, booking systems and websites for wedding artists who would rather be doing the actual work.
Where it started
We've sent the 11pm proposal from the couch
You know the one. A bride enquires at 9pm and you're adding up her bridal party in your notes app, hoping you remembered the travel fee. She replies two days later, or she doesn't.
That was us for years, and it was always the admin between weddings that wore us down.
When we finally put proper systems behind our own bookings, enquiries were answered while we were mid-updo and retainers landed before we'd even unpacked the kit. Other artists kept asking what we were using, and Artistry Automated grew from there.
Made for hair and makeup
Built by people who know what a preview is
Most booking systems are built for photographers, then squeezed to fit everyone else. Hair and makeup runs differently, so we build for how your bookings actually work.
If you've ever tried to explain “bride plus four, one flower girl, two locations” to a generic enquiry form, you already know why this matters.
- Previews as their own bookable service
- Proposals that move with bridal party numbers
- Per person add ons and minimums
- Travel and early start fees
- The wedding morning run sheet
- Multiple artists on the one job
Photographers, we've got you too. Same build, shaped around your sessions and galleries instead.
The humans behind it
The two of us
Amy · Co-Director, the systems brain
Started with a Bachelor of Music and a singing studio, swapped it for makeup artistry, then fell hardest for the backend. Amy maps and builds the booking systems. She's a chihuahua mum to Celine and Lily, and will talk skincare formulas for as long as you let her.
Elise · Co-Director, the creative
The one behind the content and the camera, and the designer of our clients' brands and booking forms. She travels every chance she gets and is quietly confident she can win you over with plant based cooking.
In their words
Don't just take our word for it
“The week my Dubsado set up went live I booked my first ever destination wedding in Paris.”
Jessica Carnley Makeup
Jessica, makeup artist
“The girls set up my Dubsado and elevated all my forms to look so professional whilst keeping my branding. Everything is cohesive and flows so well!”
A Hairstylist Secret
Darian, bridal hairstylist
“Working with Amy & Elise has been an absolute game-changer for my wedding photography setup. Their vision and attention to detail gave my work a whole new level of professionalism.”
David Muir Photo
Dave, wedding photographer
Our credentials
Certified Dubsado Specialists and Ambassadors
- 5.0★★★★★on the Dubsado Specialist Directory
- 20+brand identities built
- Early testersof Dubsado's new form builder
- Circle memberSquarespace
Every slow reply is a bride deciding between you and someone faster
Let's fix that part for good. Book a free 20-minute call with the two of us and we'll show you what we'd change first.
Book your free discovery call
Rather write first? Send us a note and one of us will reply within one business day.